For investors

The operating layer for global sports entering North America.

FORJ finds exceptional sports companies from around the world and launches, operates, grows, and exits them in the North American market. Not a fund watching from a distance. The team on the ground running each business.

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The thesis.

1

The market is here

North America is the largest sports market on earth. For the world's best sports companies, it is the expansion that matters most.

2

The entry is challenging

A US entity, a local team, compliance, distribution, a different buyer, entrenched competitors. It's the market great companies stall in front of.

3

Operations close the gap

Capital alone doesn't solve an operating problem. FORJ runs the market entry on the ground, with real accountability for the outcome.

The model

Source. Launch. Operate. Exit.

The differentiator is operational: boots on the ground running launch and growth, not just writing checks.

01

Source

We identify exceptional sports companies globally: proven product-market fit at home, best-in-category product, real North American ambition.

02

Launch

We form the US entity and stand up the operating infrastructure: banking, payroll, compliance, capital plan, founding team.

03

Operate & grow

We run the entire commercial engine as the company's North American operation: sales, marketing, events, customer success, and data.

04

Build toward exit

Capital strategy, revenue expansion, and disciplined monthly and quarterly reporting, all pointed at a successful outcome.

Why it's different

We don't just back companies.
We build and run them.

Equity-aligned economics

FORJ structures each company's US capital formation: the seed round, investor introductions, and capital planning. We participate through equity and performance-based structures, not consulting fees.

Operational control

We don't observe from a board seat. We run the US entity day to day under a management services agreement, with governance agreed up front.

Disciplined reporting

Monthly and quarterly KPI packages and board-level updates across every company in the portfolio. Legible by design.

Backed by

An operating company of Catalytik Group.

Catalytik catalyzes purpose-driven ventures across sports and life sciences. FORJ extends that from capital into hands-on operations in sports tech. Explore the Catalytik portfolio ↗

Companies we're building
Leadership

The operators behind the operation.

Brett Dioguardi

Brett Dioguardi

Chief Executive Officer

LinkedIn ↗
David Helmer

David Helmer

Co-Founder

LinkedIn ↗