Building the world's best sports companies in North America.

We partner with exceptional sports companies from around the world and build their North American business, standing up the operating infrastructure, hiring the team, and running the market. You keep building the product. We build everything around it.

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Companies we're building


A different kind of partner.

1

Launch with operators

We form the US entity and stand up the operating infrastructure: banking, payroll, compliance, the works.

2

Run by a real team

We hire the Founding GM, build the field team, and run sales, marketing, events, and customer success day to day.

3

You focus on product

You keep product, technology, IP, and global expansion. We build everything around it.

“Not a consultant. Not a vendor. Your North American operation.

FORJ stands up and runs your US business on the ground: an operating partner with real accountability, not an agency on retainer.

Everything required to build the market

Sixteen functions, tailored to each company and market. One accountable operation. We bring the ecosystem, infrastructure, and operational muscle to make it happen faster, smarter, and more valuably than going it alone.

US Entity FormationFounding TeamFinance & AccountingLegal & ContractsGo-to-MarketSales & Business DevMarketing & BrandEvents & OperationsCustomer SuccessTechnology LocalizationCapital & InvestorsData & AnalyticsMedia & ContentRevenue ExpansionProduct Feedback LoopStrategic Reporting
How it works

A clean division of labor.
No ambiguity about who owns what.

You keep
  • Product
  • Technology
  • Intellectual property
  • Global expansion
FORJ runs
  • The US legal entity
  • The founding team
  • Go-to-market & sales
  • Events & operations
  • Capital & growth
  • Reporting & governance
01

Launch

We form the US entity and stand up the operating infrastructure, banking, payroll, compliance, the works.

02

Build the team

We source and hire a Founding GM, then build the field team to run the market day to day.

03

Go to market

Sales, marketing, events, and customer success, we build and run the entire commercial engine.

04

Operate & grow

Revenue expansion, capital strategy, and disciplined reporting, pointed at whatever outcome you're building toward.

The path

From first conversation to established operation.

    Entity & structure

    The US company, capital plan, and governance, built right from day one.

    Founding GM

    The operator who owns the market, hired and on the ground.

    Market entry & pilots

    Infrastructure live, outreach begun, first pilots delivered.

    First revenue

    Contracts signed, results documented, the model proven.

    Scale & establishment

    A recognized operation approaching self-sufficiency.

Leadership

The operators behind the operation.

Brett Dioguardi

Brett Dioguardi

Chief Executive Officer

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David Helmer

David Helmer

Co-Founder

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Joe Bontempo

Joe Bontempo

Finance

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Lauren Dioguardi

Lauren Dioguardi

Marketing

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Shane Gring

Shane Gring

Operations

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An operating company of Catalytik Group, catalyzing purpose-driven ventures across sports and life sciences. FORJ is its operating arm for sports tech: the team that doesn't just back companies, but builds and runs them in North America.