For sports companies

Your product already works. The US business is our job.

North America is the largest sports market on earth, and the most operationally unforgiving to enter. A US entity. A local team. Compliance, distribution, a different buyer, entrenched competitors. FORJ runs all of it, so you can stay focused on what made the product great.

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Who we partner with.

1

Proven at home

Product-market fit and real customers in your home market. The product already works. That part is settled.

2

Best in category

A product, technology, or service the North American market doesn't have, or doesn't have done this well.

3

Real ambition here

Leadership committed to winning the largest sports market on earth, not just testing it from a distance.

It's not whether a great product belongs in North America. It does. The question is how to get here fast, operationally sound, and properly resourced, without building a US business from scratch.

The division of labor

Distinct, non-overlapping domains.
No ambiguity about who owns what.

You keep
  • Product
  • Technology
  • Intellectual property
  • Global expansion
FORJ runs
  • The US legal entity
  • The founding team
  • Go-to-market & sales
  • Events & operations
  • Capital & growth
  • Reporting & governance

Sixteen operating functions sit under that second column, from entity formation and hiring to events, customer success, capital, and board-level reporting, with the exact mix tailored to each company and market. See everything we run →

The roadmap

From first conversation to established operation.

The sequence is the same for every partnership; the pace is set by your market. Where momentum already exists, phases run in parallel: market development can begin before the entity work is finished.

    Phase 01

    Partnership & entity

    Principles locked, term sheet agreed, US entity filed. Banking, EIN, payroll, capital plan, and Year 1 budget in place.

    Phase 02

    Founding GM

    We source and hire a General Manager with real category background, on the ground and accountable for the market.

    Phase 03

    Market entry & pilots

    Marketing and sales infrastructure live, outreach begun, first deployments delivered with your US site and sales materials.

    Phase 04

    First revenue

    First contracts signed, results documented, case studies produced. The model is proven and the next year's plan is drafted.

    Phase 05

    Scale & establishment

    A recognized operation in the buyer community, expanding revenue lines and approaching self-sufficiency.

The structure

A real partnership, not a retainer.

An IP license

Your HQ licenses the product to the US entity. You retain full ownership of product, technology, and IP. Always.

A management services agreement

FORJ files, stands up, and operationally runs the US entity, with clear governance and agreed capital and budget from day one.

Aligned commercials

Equity and performance-based economics, not a retainer. We win when the US business wins. That's the point.