Brand kit

One mark, one orange, built for forge heat.

Logos, color, and type for anyone writing about or building with FORJ. Grab the full kit or pull individual files below.

Download full kit (.zip)
Logos

Master, landscape, stacked, badge, and the mark alone.

FORJ Master lockup, black wordmark, on light
FORJ Master lockup, white wordmark, on dark

Master

PNG, black ↓ PNG, white ↓
FORJ Landscape lockup, black wordmark, on light
FORJ Landscape lockup, white wordmark, on dark

Landscape

PNG, black ↓ PNG, white ↓ SVG ↓
FORJ Stacked lockup, black wordmark, on light
FORJ Stacked lockup, white wordmark, on dark

Stacked

PNG, black ↓ PNG, white ↓
FORJ Badge lockup, black wordmark, on light
FORJ Badge lockup, white wordmark, on dark

Badge

PNG, black ↓ PNG, white ↓
FORJ flame mark

Flame mark

SVG ↓
Color

A single flame, flat orange.

The earlier red/orange/yellow gradient is retired — the mark is flat orange only.

Flame Orange

Primary mark

RGB 242, 101, 34

Ink

Wordmark / text

RGB 25, 25, 25

Warm White

Wordmark on dark

RGB 246, 239, 230

White

Ground

RGB 255, 255, 255

Typography

Two faces, two jobs.

Headings & body

Inter Tight

Launching the world's best sports tech companies in North America.

View on Google Fonts ↗
Labels & data

IBM Plex Mono

FORJ SPORTS, INC. — 2026 REBRAND

View on Google Fonts ↗
Usage

Keep it simple.

  • Black-wordmark lockup on light grounds is the default.
  • White-wordmark lockup on dark grounds.
  • The flame mark can stand alone as an icon, avatar, or favicon.
  • Don't recolor, add gradients, stretch, rotate, or add effects to the logo.
  • Keep clear space around the lockup roughly equal to the height of one flame stroke.
  • The wordmark and flame travel together outside of the standalone mark.